Annual Book Convention Welcomes Show Business Legend on Opening Night

Norwalk, CT, March 30, 2010: Barbra Streisand, the legendary actress, singer, and director, will appear at this year’s BookExpo America (BEA) at the Opening Night Keynote Reception on Tuesday, May 25th. She will be interviewed before thousands of booksellers and book industry professionals about My Passion for Design, to be published by Viking on November 16, 2010. It will be Ms. Streisand’s first appearance on behalf of the book.

“We are honored to welcome Barbra Streisand to our stage,” notes Steven Rosato, Event Director for BookExpo America. “One of the truly exceptional things about having a distinguished guest like Ms. Streisand headline our event for us is that it calls attention to the strength, vitality, and excitement that is so much part of the book industry. We are deeply grateful to Ms. Streisand for committing her time and energy to what is certain to be a stellar moment at BEA.”

In her first book, My Passion for Design, Barbra Streisand reveals another aspect of her talent: the taste and style that have inspired her extraordinary homes and collections. My Passion for Design will focus on the architecture and construction of her newest homes, the dream refuge that she has longed for since the days when she shared a small Brooklyn apartment with her mother, brother, and grandparents.

BookExpo America will take place May 25th – May 27th at the Jacob K. Javits Center in New York City. It is a business convention, open only to members of the book trade. The Opening Night Keynote Reception will be in the Special Events Hall and all registered attendees will be admitted.

ABOUT REED EXHIBITIONS: Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including:
Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewelry, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel.